Privacy Policy

Last updated: May 2026

Who We Are

WiseUpKids is an educational website focused on helping children and families develop critical thinking, digital awareness, media literacy, AI awareness, emotional resilience, and online safety skills.

Our website address is: https://wiseupkids.co.uk

For privacy-related enquiries, please contact us through the contact form on this website.

What Information We Collect

We may collect limited personal information when you:

  • contact us through forms on the website
  • subscribe to updates, newsletters, or free resources
  • purchase or access digital products or resources
  • interact with links to external platforms
  • use or browse the website

This information may include:

  • your name
  • your email address
  • your IP address
  • browser and device information
  • website usage and analytics data
  • any information you choose to submit through a form or message

We only collect information that is reasonably necessary to operate, improve, protect, and provide this website and its services.

How We Use Your Information

We may use your information to:

  • respond to enquiries
  • provide access to requested resources
  • send requested updates or communications
  • process purchases through third-party platforms
  • improve website performance and user experience
  • monitor website security and prevent spam or misuse
  • understand how visitors use the website
  • meet legal, regulatory, or administrative obligations

We do not sell personal data to third parties.

Legal Basis for Processing

Where UK GDPR applies, we process personal information on one or more of the following legal bases:

  • Consent – where you have actively chosen to receive updates, downloads, or communications.
  • Contract – where processing is necessary to provide a product, resource, or service you requested.
  • Legitimate interests – where necessary to operate, secure, improve, and promote the website, provided your rights do not override those interests.
  • Legal obligation – where we are required to keep or disclose information by law.

Cookies

This website may use cookies and similar technologies to support website functionality, improve performance, remember preferences, analyse visitor behaviour, and support third-party integrations.

Cookies may be set by this website or by third-party services linked to or embedded within the website.

You can control or disable cookies through your browser settings. Some website features may not function correctly if cookies are disabled.

Analytics

We may use analytics tools to understand how visitors use the website, which pages are visited, and how the site can be improved.

Analytics data may include IP address, browser type, device type, pages visited, referring websites, and approximate location data.

Third-Party Services and External Links

WiseUpKids may link to or use third-party services, including but not limited to:

  • Amazon
  • Beacon
  • Shopify
  • Printify
  • TikTok
  • Instagram
  • Facebook
  • YouTube
  • Email marketing, payment, analytics, security, or website hosting providers

These third parties may collect, process, or store data according to their own privacy policies and terms.

We are not responsible for the privacy practices, content, or security of external websites or platforms.

Purchases and Digital Products

If you purchase a product, download a resource, or access a digital product through an external platform, your payment and order information will usually be processed by that third-party provider.

WiseUpKids does not directly store full payment card details on this website.

Embedded Content

Pages on this website may include embedded content such as videos, images, social media posts, forms, or links from other websites.

Embedded content from other websites behaves in the same way as if you visited that external website directly.

These websites may collect data about you, use cookies, embed additional tracking, and monitor your interaction with the embedded content.

Children’s Privacy

WiseUpKids is a family-focused educational website. Our resources are intended to be used by parents, carers, guardians, educators, and children with appropriate adult involvement.

We do not knowingly collect personal information directly from children without appropriate parental or guardian involvement.

If you believe a child has provided personal information through this website without appropriate consent, please contact us so we can review and remove the information where appropriate.

Comments

If comments are enabled on this website, we may collect the information shown in the comments form, along with the visitor’s IP address and browser user agent string to help detect spam.

Visitor comments may be checked through an automated spam detection service.

Media Uploads

If users are able to upload images or files to the website, they should avoid uploading images with embedded location data, such as EXIF GPS data.

Visitors to the website may be able to download and extract location data from uploaded images.

Data Retention

We retain personal information only for as long as necessary for the purpose it was collected, including for website operation, customer support, legal obligations, security, administration, and record keeping.

If comments are enabled and you leave a comment, the comment and its metadata may be retained so we can recognise and approve follow-up comments automatically.

Your Rights

Depending on your location and applicable law, you may have rights over your personal information, including the right to:

  • request access to the personal data we hold about you
  • request correction of inaccurate or incomplete data
  • request deletion of your personal data
  • object to certain types of processing
  • request restriction of processing
  • withdraw consent where processing is based on consent
  • request a copy of your data in a portable format

To make a privacy request, please contact us through the contact form on this website.

Data Security

We take reasonable steps to protect personal information from unauthorised access, loss, misuse, alteration, or disclosure.

However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure.

Where Your Data May Be Processed

Some third-party platforms, service providers, or website tools may process data outside the United Kingdom.

Where this happens, those providers are responsible for applying appropriate safeguards in line with applicable data protection laws.

Changes To This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page with an updated “Last updated” date.

Contact

For questions about this Privacy Policy or how your information is handled, please contact us through the contact form on this website.